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Marketing Management (4th European edition)

Brady, Mairead, Goodman, Malcolm, Hansen, Torben, Kotler, Philip
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This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources.

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Product Details
Pearson Education
1292248467 / 9781292248462
eBook (EPUB)
658.80094
12/07/2019
England
English
802 pages
Copy: 10%; print: 10%
Previous edition: 2016 Description based on print version record.
KJS Sales & marketing
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