Marketing management (Arab world ed.)

This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world.

The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world.

Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.