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Toolbox for Marketing and Management : Creative Concepts, Forecasting Methods, and Analytical Instruments (1st ed. 2019)

Part of the Management for Professionals series
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Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management.

This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation.

Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.

Special attention is paid to change management and digital transformation in the marketing landscape.

Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.

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Product Details
3030138224 / 9783030138226
Hardback
16/05/2019
Switzerland
260 pages, 104 Illustrations, color; 12 Illustrations, black and white; XIX, 260 p. 116 illus., 104
155 x 235 mm