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101 design methods : a structured approach for driving innovation in your organization

By: Kumar, Vijay

1118083466 / 9781118083468
Paperback
745.2
17/09/2012
9 in stock Need More ?
24 cm x, 326 pages : illustrations (black and white, and colour)
Professional & Vocational  Learn More

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings.

Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource.

Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

BIC:

AK Industrial / commercial art & design, KJMV6 Research & development management

Our price£18.89
RRP £26.99
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