Image for E-Commerce 2017

E-Commerce 2017 (13 ed)

See all formats and editions

Understanding The Vast And Expanding Field of E-commerce   Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues.

A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today.

An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.   In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world.

They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Read More
Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780134839516 to take you to the new version.

This title has been replaced View Replacement
Product Details
Pearson
0134601564 / 9780134601564
Paperback / softback
658.872
20/01/2017
United States
912 pages
211 x 257 mm, 1656 grams