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Image for Signs and machines  : capitalism and the production of subjectivity

Signs and machines : capitalism and the production of subjectivity

By: Lazzarato, Maurizio Jordan, Joshua David(Translated by)

Part of the Semiotext(e) / Foreign agents series
1584351306 / 9781584351306
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23 cm 280 pages
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Translated from the French.

An analysis of how capitalism today produces subjectivity like any other "good," and what would allow us to escape its hold. "Capital is a semiotic operator": this assertion by Felix Guattari is at the heart of Maurizio Lazzarato's Signs and Machines, which asks us to leave behind the logocentrism that still informs so many critical theories.

Lazzarato calls instead for a new theory capable of explaining how signs function in the economy, in power apparatuses, and in the production of subjectivity. Moving beyond the dualism of signifier and signified, Signs and Machines shows how signs act as "sign-operators" that enter directly into material flows and into the functioning of machines.

Money, the stock market, price differentials, algorithms, and scientific equations and formulas constitute semiotic "motors" that make capitalism's social and technical machines run, bypassing representation and consciousness to produce social subjections and semiotic enslavements. Lazzarato contrasts Deleuze and Guattari's complex semiotics with the political theories of Jacques Ranciere, Antonio Negri and Michael Hardt, Paolo Virno, and Judith Butler, for whom language and the public space it opens still play a fundamental role.

Lazzarato asks: What are the conditions necessary for political and existential rupture at a time when the production of subjectivity represents the primary and perhaps most important work of capitalism?

What are the specific tools required to undo the industrial mass production of subjectivity undertaken by business and the state?

What types of organization must we construct for a process of subjectivation that would allow us to escape the hold of social subjection and machinic enslavement?

In addressing these questions, Signs and Machines takes on a task that is today more urgent than ever.


CFG Semantics, discourse analysis, etc, GTC Communication studies

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