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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness (4th ed., Completely updated and expanded ed.)

By: Levinson, Jay Conrad

0547347669 / 9780547347660
eBook (EPUB)
22/05/2007
Available
384 pages
Copy: 10%; print: 10%

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients.

Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it.

In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneurs marketing bible -- and the book every small-business owner should have on his or her shelf.

BIC:

KJMV7 Sales & marketing management, KJS Sales & marketing, KJVS Small businesses & self-employed

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