Submit an Enquiry or Call Us +44 (0) 1482 384660
Image for Introducing intercultural communication  : global cultures and contexts

Introducing intercultural communication : global cultures and contexts (Third edition)

By: Gallois, Cindy Liu, Shuang Volcic, Zala

152643170X / 9781526431707
Paperback
303.482
12/01/2019
12 in stock Need More ?
24 cm xxiv, 382 pages : illustrations (black and white)
Tertiary Education (US: College)  Learn More
Includes Internet access Previous edition: 2015.

Taking a truly global perspective, this textbook presents concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style.

Covering all the essential topics, from immigration to intercultural conflict to the impact of mass media and technology, this cutting edge new edition features:A student-friendly structure with enhanced signposting to guide students through the book. Expanded coverage of ethics, digital communication and social media. A brand new set of international case studies to tie theory to real-world practices, including the European refugee crisis, Chinese food culture and Barbie dolls and beauty. A suite of student-friendly learning features, including 'Do it!' activity boxes, chapter summaries and applications of key theories in 'Theory Corner'. Links to further reading and SAGE Video to help understanding. A host of online resources to reinforce students' learning, including multiple choice quizzes, discussion questions and exercises. Introducing Intercultural Communication is the ideal guide to becoming a critical consumer of information and an effective global citizen.

It should be required reading for students in media and communications, business and management, linguistics and beyond.

BIC:

GTC Communication studies, JFC Cultural studies

Our price£29.74
RRP £34.99
Save 15%
Other Formats
Laminated£93.50
Paperback£29.74