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Introducing intercultural communication : global cultures and contexts (Third edition)

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Taking a truly global perspective, this textbook presents concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style.

Covering all the essential topics, from immigration to intercultural conflict to the impact of mass media and technology, this cutting edge new edition features: A student-friendly structure with enhanced signposting to guide students through the book. Expanded coverage of ethics, digital communication and social media. A brand new set of international case studies to tie theory to real-world practices, including the European refugee crisis, Chinese food culture and Barbie dolls and beauty. A suite of student-friendly learning features, including 'Do it!' activity boxes, chapter summaries and applications of key theories in 'Theory Corner'. Links to further reading and SAGE Video to help understanding. A host of online resources to reinforce students' learning, including multiple choice quizzes, discussion questions and exercises. Introducing Intercultural Communication is the ideal guide to becoming a critical consumer of information and an effective global citizen.

It should be required reading for students in media and communications, business and management, linguistics and beyond.

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Product Details
SAGE Publications Ltd
152643170X / 9781526431707
Paperback / softback
303.482
24/12/2018
United Kingdom
English
xxiv, 382 pages : illustrations (black and white)
24 cm
Tertiary Education (US: College) Learn More
Includes Internet access Previous edition: 2015.