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Swim with the sharks without being eaten alive

By: Mackay, Harvey

0751507032 / 9780751507034
Paperback
650.1
05/10/1989
Stock expected by 31/01/2020
England
20 cm 218 p.
general  Learn More
Reprint. Originally published: London: Michael Joseph, 1988.

A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career.

Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice.

In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don't want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions.

Humorous, human and always to the point.

BIC:

KJS Sales & marketing

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