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How to speak machine: laws of design for a digital age

By: Maeda, John

0241976618 / 9780241976616
eBook (EPUB)
224 pages
Copy: 10%; print: 10%
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John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future.

Machines are already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias.

How To Speak Machine provides a coherent framework for today's product designers, business leaders and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products while avoiding the pitfalls inherent to the medium.


AK Industrial / commercial art & design, AKC Graphic design, AKP Product design, KJ Business & management, LNRL Designs law, PDR Impact of science & technology on society, TBD Technical design, UG Graphical & digital media applications, UYF Computer architecture & logic design, UYQ Artificial intelligence, UYQM Machine learning

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