Corpus approaches to the language of sports: texts, media, modalities

Recent decades have seen a fundamental change and transformation in the commercialisation and popularisation of sports and sporting events. Corpus Approaches to the Language of Sports uses corpus resources to offer new perspectives on the language and discourse of this increasingly popular and culturally significant area of research.Bringing together a range of empirical studies from leading scholars, this book bridges the gap between quantitative corpus approaches and more qualitative, multimodal discourse methods. Covering a wide range of sports, including football, cycling and basketball, the linguistic aspects of sports language are analysed across different genres and contexts. Highlighting the importance of studying the language of sports alongside its accompanying audio-visual modes of communication, chapters draw on new digitised collections of language to fully describe and understand the complexities of communication through various channels. In doing so, Corpus Approaches to the Language of Sports not only offers exciting new insights into the language of sports but also extends the scope of corpus linguistics beyond traditional monomodal approaches to put multimodality firmly on the agenda.