Write to sell : the ultimate guide to copywriting (Third edition)

How do you persuade someone to buy from you just by writing to them?

What does effective copywriting look like - and sound like?

Write to Sell has the answers! Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore "If I were starting out as a writer tomorrow, I would definitely want to read this book.

I pretty much taught myself most of the tricks all those years ago - and it took me far too long!

Had I read this book, it would have saved me years of trial and, for the most part, error."-- Drayton Bird, the godfather of direct marketing