Running Lean : Iterate from Plan A to a Plan That Works (3 ed)

We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success.

That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture.

You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done.

This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works. Deconstruct your idea using a one-page Lean CanvasStress-test your idea for desirability, viability, and feasibilityDefine key milestones charted on a traction roadmapMaximize your team's efforts for speed, learning, and focusPrioritize the right actions at the right timeLearn how to conduct effective customer interviewsEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsFind a repeatable and scalable business model