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MKTG (Twelfth edition)

Hair, Joe (Louisiana State University), Lamb, Charles (Texas Christian University), McDaniel, Carl (University of Texas, Arlington)

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Students save money when purchasing bundled products.

This bundle contains Lamb/Hair/McDaniel's MKTG, 12th Edition, and access to MindTap for one term via printed access card.

With a single login for MindTap, you can connect with your instructor, organize coursework and have access to a range of study tools, including an e-book and apps all in one place!

MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes.

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Product Details

Publisher/Imprint South-Western College Publishing

ISBN/Ean1337407585 / 9781337407588

FormatMixed media product

Dewey658.8

Published25/01/2018

Country of PubUnited States

Book LanguageEnglish

Pages400 pages

ReadershipTertiary Education (US: College) Learn More

NotesIncludes Internet access.

BIC KJ Business & management, KJS Sales & marketing