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Essential McLuhan

McLuhan, Eric(Edited by)Zingrone, Frank(Edited by)
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Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media.

Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s.

A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.

This comprehensive collection includes extracts from McLuhan's famous books Understanding Media and The Gutenberg Galaxy , as well as selections from his other books, articles, correspondence, interviews and published speeches.

There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.

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Product Details
Routledge
0415162459 / 9780415162456
Paperback / softback
302.23
05/06/1997
United Kingdom
English
407p. : ill.
23 cm
postgraduate /research & professional /undergraduate Learn More
Originally publishing: Ontario: House of Anansi, 1995.