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An introduction to political communication (2nd ed)

Part of the Communication and society series
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An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies.

In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media.

Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies.

This new edition is revised and updated and draws on a range of contemporary examples to show how politicians and political groups communicate: from the rise of new Labour under Tony Blair and the failure of the Conservative general election strategy in 1997 the scandals surrounding the Clinton presidency and the perceived dumbing down of American media the Good Friday peace agreement in Northern Ireland and the shift in tactics by para-military organisations the liberalising power of the Internet and concerns about threats to the standards of democracy.

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Product Details
Routledge
0415199220 / 9780415199223
Paperback
320.014
25/03/1999
England
English
xvi, 235p.
22 cm
undergraduate Learn More
Previous ed.: 1995.