Milady's standard cosmetology 2012

Target Market: Entry-level cosmetologists; private beauty schools a well as career and community colleges.

Market Size: Between 150,000 to 200,000 students yearly.

Market Growth: Market size has remained basically the same.

Key Info on Selling: Schools are loyal to the text because they know it is comprehensive and adequately prepares their students for licensure.

It is accompanied by a wide range of ancillary products that are vital to schools, instructors and students.

It has a reputation/brand image of being a solid and proven education tool.

Key area the book will sell: Propriety beauty schools, high schools, BOCES programs, 2 year colleges.