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Visual merchandising : window displays and in-store experience (Fourth edition)

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This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience.

Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc.

It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

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Product Details
Laurence King Publishing
1913947327 / 9781913947323
Paperback / softback
659.157
18/11/2021
United Kingdom
English
224 pages : illustrations (colour)
28 cm
Previous edition: 2016.