Image for Strategic marketing management  : a business process approach

Strategic marketing management : a business process approach

See all formats and editions

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

Read More
Available
£66.59 Save 10.00%
RRP £73.99
Add Line Customisation
Usually dispatched within 2 weeks
Add to List
Product Details
Cengage Learning EMEA
1844800008 / 9781844800001
Paperback / softback
658.8
18/11/2009
United Kingdom
English
xxii, 490 p. : ill.
27 cm
general /research & professional /undergraduate Learn More