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Image for Konsumentenbilder als produktive Fiktionen: Eine theoretische und ethnographische Untersuchung
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Konsumentenbilder als produktive Fiktionen: Eine theoretische und ethnographische Untersuchung (1. Aufl. 2019 edition.)

Muller, Robert Caspar
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Robert Caspar Müller untersucht, wie Konsumentenbilder und die dahinterstehenden Menschenbilder theoretisch konstruiert und in Wissenschaft, Wirtschaft und Politik praktisch in Dienst genommen werden.

Die im ersten Teil herausgearbeiteten Konsumentenbilder werden anschließend ethnographisch erforscht und so in den kulturellen Alltagspraktiken verschiedener Konsumenten sichtbar.

Ziel der Arbeit ist es, Konsumentenbilder neu zu fundieren und als "produktive Fiktionen" zum Gegenstand aktueller verbraucherpolitischer Debatten zu machen.

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Product Details
Springer
3658261978 / 9783658261979
eBook (Adobe Pdf)
16/04/2019
German
193 pages
Copy: 10%; print: 10%
KJS Sales & marketing, KJSM Market research
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