Day and night

SALES HANDLE: A sweet story with appealing characters about identity and opposites for all ages, based on the Pixar short, Day and Night.

KEY SELLING POINTS: 1. HOW WILL THIS TITLE BE DISTINCTIVE: * The Pixar short, 'Day and Night,' will be shown before Toy Story 3 (releasing in June 2010) getting an incredible amount of exposure. * This book's release will be timed with the DVD release of 'Day and Night' in September 2010. * This will be the first Pixar short made into a picture book. * Pixar's art is distinctive and will help to set this book apart from other picture books in the market. * This book has adult crossover appeal with its quirky art style and metaphysical themes. 2.SPEAK TO THE EXISTING TREND/DEFINE CONSUMER: * Pixar has a loyal, enthusiastic, and growing fan base.

They'll want this book because they've seen (and loved) the short. 3. NOTABLE AUTHORS OR CONTRIBUTORS TO THE PROJECT: * The text and art are created by a Pixar animator, Teddy Newton. 4. RELEVANT SALES COMPARISONS OR SALES INFO: * Toy Story grossed over $350 million worldwide * Toy Story 2 grossed $485 million. * The Art of Pixar books routinely net sales of between 15K and 30K.