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Art direction - 02

Nik Mahon, Mahon

Part of the Basics Advertising series

See all formats and editions

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts.

Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas.

It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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Product Details

Publisher/Imprint AVA Academia

ISBN/Ean2940439443 / 9782940439447

FormateBook (Adobe Pdf)

Dewey659.1045

Published01/06/2010

Country of PubUnited Kingdom

Book LanguageEnglish

Pages177 pages

Copy LimitsCopy: 10%; print: 10%

NotesDescription based on print version record.

BIC KJSA Advertising