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The Cambridge handbook of consumer psychology

Lamberton, Cait(Edited by)Norton, Michael I.(Edited by)Rucker, Derek D.(Edited by)
Part of the Cambridge Handbooks in Psychology series
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Why do consumers make the purchases they do, and which ones make them truly happy?

Why are consumers willing to spend huge sums of money to appear high status?

This Handbook addresses these key questions and many more.

It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels.

Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption.

The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

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Product Details
Cambridge University Press
110764142X / 9781107641426
Paperback / softback
16/03/2017
United Kingdom
English
779 pages : illustrations (black and white)
26 cm
Professional & Vocational Learn More
Reprint. Originally published: 2015.