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What Is LEGO?

By: O'Connor, Jim

0593092945 / 9780593092941
Paperback / softback
688.725
01/06/2020
Published 01/06/2020
United States
112 pages
Children / Juvenile  Learn More
Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

BIC:

YNV Hobbies, quizzes & games (Children's / Teenage), YQV Educational: Business studies & economics

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