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Image for The man from Zara  : the story of the genius behind the Inditex Group

The man from Zara : the story of the genius behind the Inditex Group

By: O'SHEA, COVADONGA

1907794204 / 9781907794209
Paperback
338.47687092
29/03/2012
Stock expected by 07/04/2020
England
24 cm 272 p.
Professional & Vocational  Learn More

Inditex - the group behind Zara, Massimo Dutti, Oysho, Bershka - is today a major force in the world of high-street fashion.

It recently outranked Gap as the No.1 clothes retailer in the world.

In virtually every city in the world, you will see one or more of Inditex's shops - Zara being the most conspicuous. Yet little is known about this amazing success. This book offers such an insight by telling the story of the genius behind the Inditex Group - Armancio Ortega.

Besides being one of the world's richest men, Ortega is the brains behind a modern-day revolution in textiles and fashion retail. Who really is Armancio Ortega? Where is he from? Where is he going? What led him to dream up this empire? Through unprecedented access to Ortega and his closest aides, the author provides a compelling and unique biography of the man responsible for one of this century's most extraordinary business successes.

BIC:

BGB Biography: business & industry, KJV Ownership & organization of enterprises, KNDD Textile industries, KNSX Fashion & beauty industries

Our price£11.89
RRP £16.99
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