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The mind of the strategist : the art of Japanese business

By: Ohmae, Kenichi

0070479046 / 9780070479043
Paperback
658.4'012
01/08/1991
14 in stock Need More ?
21 cm xiii, 283p. : ill.
academic/professional/technical  Learn More

This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies.

The author does not purport to be "inventing" strategy in this book or to be revealing the "secrets" of Japanese business and strategic planning.

Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world.

He explores the relationship of the "Strategic Triangle" formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning.

BIC:

KJC Business strategy

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RRP £20.99
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