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Marketing communications: a European perspective (Sixth edition.)

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Marketing communication has an overwhelming impact on both society and business.

This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

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Product Details
Pearson Education
1292135808 / 9781292135809
eBook
658.802
08/09/2017
England
English
625 pages
Previous edition: 2013 Description based on print version record.