Construction marketing : strategies for success

This is a guide to the marketing of the construction industry.

The text aims to both identify and analyze the main principles of marketing and then apply these to the different parts of the industry, its activities and the professions that operate within it.

It is illustrated with diagrams, case studies and examples of both good and bad marketing practice within the industry.

It also gives a framework for the international marketing of construction as the industry becomes more and more globalized.