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Image for Counter strategies in global markets

Counter strategies in global markets

Ploetner, O.(Edited by)

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Developing BRIC markets are changing the business models of traditional western technology leaders.

Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home.

Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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Product Details

Publisher/Imprint Palgrave Macmillan

ISBN/Ean0230301312 / 9780230301313

FormatHardback

Dewey658.804

Published09/12/2011

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxiii, 170 p. : ill.

Dimensions24 cm

BIC KJC Business strategy, KJD Business innovation, KJF Business competition, KJK International business, KJS Sales & marketing