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Plunkett's Advertising & Branding Industry Almanac 2020

By: Plunkett, Jack W.

Part of the Plunkett's Industry Almanacs series
1628315288 / 9781628315288
Paperback / softback
Published 30/05/2020
United States
255 pages
Professional & Vocational  Learn More

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion.

Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more.

This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets.

It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.

We include statistical tables, a glossary and indexes.

The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry.

Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business.

You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.


KN Industry & industrial studies, KNTY Advertising industry

Our price£251.63
RRP £305.00
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