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The science of social influence

By: Pratkanis, Anthony R. (University of California, Santa Cruz, USA)(Edited by)

Part of the Frontiers of social psychology series
1841694266 / 9781841694269
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352 p.
postgraduate  Learn More undergraduate

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research.

The volume teaches the student to: learn how to conduct lab, field and case research on social influence through example by leading researchers; find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence; discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method; and, apply knowledge to current influence campaigns to find out what works and does not. "The Science of Social Influence" is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.


JHBA Social theory, JMH Social, group or collective psychology

Our price£45.37
RRP £54.99
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