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Creative advertising : ideas and techniques from the world's best campaigns

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Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years.

Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

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Product Details
Thames & Hudson Ltd
0500284768 / 9780500284766
Paperback / softback
741.67
19/05/2004
United Kingdom
English
263 p. : ill. (chiefly col.)
28 cm
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Reprint. This translation originally published: 2002.