Business superbrands : an insight into Britain's strongest B2B brands 2003/04

Business Superbrands aims to highlight companies across a wide range of B2B sectors that have applied branding techniques with precision and expertise.

These brand owners have built confidence in their brand and, as a result, have reaped both the operational and bottom-line rewards for doing so.

This is particular impressive as the B2B arena has traditionally been slower to realise the benefits of creating a strong brand than in the consumer area.

This is the third edition of Business Superbrands and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest B2B brands.

Through identifying these brands and providing their case histories, the Superbrands organisation and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the discipline of branding and a greater admiration for the brands themselves.