Decision Making Styles of Adolescent Consumers the Consumer Socialization Perspective

India is experiencing an unparalleled increase in consumption. After deregulation in the early 1990s, the economy has undergone a significant transformation.

There is a substantial increase in discretionary money. In the past several years, Indians' spending and saving patterns have seen a remarkable upheaval.

McKinsey Global Institute research indicates that within a generation, the country would be dominated by upwardly mobile middle-class households that purchase luxury automobiles and designer clothing. In twenty years, the nation will surpass Germany as the fifth-largest consumer market in the globe. Since 1985, the proportion of the impoverished who earn less than Rs.90,000 per year has decreased from 93% to 54% of the population. 103 million individuals were lifted out of abject poverty.