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The strategy process (Rev. European ed)

James, Robert M., Mintzberg, Henry, Quinn, James Brian, Ghoshal, Sumantra(Revised by)

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*This revision includes a new paper from Henry Mintzberg - 'A Guide to Strategic Positioning' (never previously published). *Three new 1996 cases - 'S.A. Chupa Chups', 'Lufthansa: The Challenge of Globalization', 'British Telecommunications plc: The Transformation of a State-owned Monopoly'.

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Product Details

Publisher/Imprint Financial Times Prentice Hall

ISBN/Ean013675984X / 9780136759843

FormatPaperback

Dewey658.4012

Published08/09/1997

Country of PubUnited States

Book LanguageEnglish

Pagesxviii, 1036p. : ill.

Dimensions25 cm

Readershippostgraduate /research & professional /undergraduate Learn More

NotesPrevious ed.: 1995.

BIC KJC Business strategy, KJM Management & management techniques