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Business Analytics and Cyber Security Management in Organizations

Behl, Ramesh(Edited by)Rajagopal(Edited by)
Part of the Advances in Business Information Systems and Analytics series
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Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices.

Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business.

Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

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Product Details
IGI Global
152250902X / 9781522509028
Hardback
005.8
30/11/2016
United States
332 pages
152 x 229 mm, 1167 grams
Professional & Vocational Learn More