The trend forecaster's handbook

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.

This 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development.

Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players.

Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.

Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers.

This in turn can help to make the difference between a design that sells and one that languishes on the shelf.