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Crisis management in public relations

Part of the Public relations in practice series
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In today's complex environment, organizations have to understand and respond to rapidly-shifting public values, rising expectations, demands for public consultation and an increasingly intrusive news media.

This is particularly crucial when things go wrong. This manual aims to show how issues and crises can be handled effectively, with the minimum of damage.

It includes examples, case studies and models to show how complex crises have been handled in practice.

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Product Details
Kogan Page
0749423935 / 9780749423933
Paperback
659.2
31/08/1997
England
English
160p.
22 cm
research & professional Learn More