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Image for Modellierung von Investorenverhalten : Implikationen fur interkulturelles Investor Marketing und Investor Relations

Modellierung von Investorenverhalten : Implikationen fur interkulturelles Investor Marketing und Investor Relations

Reimann, Martin, Enke, Prof. Dr. Margit(Foreword by)
Part of the Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis series
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Martin Reimann verknupft kulturelle Wertekonstrukte und intrapersonale Verhaltenskonstrukte, unterzieht sie einer kausalanalytischen Untersuchung und stellt sie im Rahmen von Partialmodellen des kulturell bedingten Investorenverhaltens dar.

Er leitet Implikationen fur interkulturelle Investor Relations ab und erarbeitet eine qualitative Basis fur eine differenzierte Kommunikation zwischen Investor-Relations-Managern und Investoren.

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Product Details
Deutscher Universitats-Verlag
3824483610 / 9783824483617
Paperback / softback
657.8333
26/08/2005
Germany
196 pages, 3 Illustrations, black and white; XXIII, 196 S. 3 Abb.
148 x 210 mm
KFF Finance, KJS Sales & marketing
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