The complete e-commerce book : design, build & maintain a successful Web-based business (2nd ed.)

"The Complete E-Commerce Book" offers a wealth of information on how to design, build and maintain a successful web-based business...Many of the chapters are filled with advice and information on how to incorporate current e-business principles.

Make your e-commerce vision a success with this comprehensive, step-by-step handbook.

Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site - from selecting the right software and Internet service provider through effectively marketing your online business.