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Social media marketing : a strategic approach (Second edition.)

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Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E.

Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development.

This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand.

Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy.

You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu.

This edition summarizes many of today?s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

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This title has been replaced. Some copies of this edition remain in stock, and can be ordered, however, please be advised availability beyond this is unlikely. Otherwise, please click 9780357516188 to take you to the new version.

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Product Details
1305502752 / 9781305502758
Paperback / softback
658.872
22/03/2016
United States
English
330 pages : illustrations (colour)
28 cm
Previous edition: 2013.