The Murdoch mission : the digital transformation of a media empire

This is a dramatic narrative by a top journalist about the transformation of one of the world's greatest media empires.

The "Murdoch Mission" gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses.

Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks.

Wendy Rohm provides an up-close look at how Murdoch's youngest son, James Murdoch, is changing his father's fortune in the megamarket of China and other world markets.

She shows the impact these forays will have on international trade and the media world at large.

Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdoch's corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger-than-life, colorful account of how one of the most powerful media lords on the planet leads his global corporation into the digital age. The "Murdoch Mission" delves into Murdoch's successes as well as his disasters while also providing a glimpse into the impact he and his company are having on the cultural and media landscape of the world.

Wendy Goldman Rohm (Chicago, IL) is the bestselling author of "The Microsoft File", a "Business Week", Barnes & Noble, and "New York Times" bestseller.

A prolific writer, she has been a correspondent for many publications, including "Wired" magazine, "Upside", the "New York Times Syndicate International", "Chicago Tribune", "Red Herring", the "Los Angeles Times", and others.