Join the club : how peer pressure can transform the world

In the style of Nudge or The Spirit Level - a groundbreaking book that will change the way you look at the world.

This is the story of a new kind of social revolution which has transformed the lives of millions.

It has drawn oppressed Indian women out of misery and passivity, persuaded teenagers to demand safe sex and to rebel against smoking; helped cure tuberculosis; enabled soldiers to have the confidence to face enemy fire and organized the nonviolent overthrow of a brutal dictator.

Radical, optimistic and cogently argued, Join the Club will make you appreciate the power of one of humanity's most abundant resources: our connections with each other.