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ISE Strategic Management: Concepts (5 ed)

By: Rothaermel, Frank

1260571238 / 9781260571233
Paperback / softback
11 in stock Need More ?
United States
862 grams
Tertiary Education (US: College)  Learn More

Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples.

His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases.

Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.


KJC Business strategy

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