Building and Implementing Physician Practice Websites

There is a growing interest among individual physicians and practice groups in having a presence on the web.

The physician practice website can be an effective way to provide health information and to promote the practice to current and prospective patients and to colleagues (thus providing an opportunity to increase the patient base and referrals).

At the same time, consumers increasingly look to the Internet to become better-informed consumers of healthcare.

According to AM News (August 1998) 60% of Internet users seek health information and 77% of those users want health information from their own providers.

Developing a presence on the web is affordable. The biggest challenge seems to be a lack of technology knowledge, skills and information resources.

This book will arm the reader with tools and techniques for planning and implementing a practice website.

Readers will learn how a practice can benefit from presence on the web.

The book will outline all the steps of developing and maintaining a practice website, a process that should begin with determining an overall strategy.

Content issues will be discussed, including who should be responsible for the content, and what it should include.

Other practical topics will be covered, including domain registration, maintenance, traffic monitoring, and common website mistakes.