Submit an Enquiry or Call Us +44 (0) 1482 384660
Image for Good strategy, bad strategy  : the difference and why it matters

Good strategy, bad strategy : the difference and why it matters

By: Rumelt, Richard

1781256179 / 9781781256176
193 in stock Need More ?
United Kingdom
20 cm xii, 322 pages : illustrations (black and white)
Professional & Vocational  Learn More Tertiary Education (US: College)
Reprint. Originally published: New York: Crown, 2011.

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them.

Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon.

Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.


KJC Business strategy

Our price£7.99
RRP £9.99
Save 20%