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50 management ideas you really need to know

Part of the 50 Ideas You Really Need to Know Series series
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The essential management guide. 50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp.

The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

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Product Details
Quercus Publishing
1847240097 / 9781847240095
Hardback
658
03/04/2008
United Kingdom
English
208 p.
21 cm
Professional & Vocational Learn More