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Image for Reinventing the product  : how to transform your business and create value in the digital age

Reinventing the product : how to transform your business and create value in the digital age

By: Schaeffer, Eric Sovie, David

0749484640 / 9780749484644
12 in stock Need More ?
21 cm 304 pages
Professional & Vocational  Learn More Tertiary Education (US: College)

Digital technology is simultaneously friend and foe: highly disruptive, yet it cannot be ignored.

Companies that fail to make use of it put themselves in the line of fire for disintermediation or even eradication.

But digital technology is also the biggest opportunity to reposition incumbent product-making businesses by thinking about how they conceive, make, distribute and support the next generation of goods in the marketplace.

Reinventing the Product looks at the ways traditional products are transforming into smart connected products and ecosystem platforms at a rate much faster than most organizations think.

Eric Schaeffer and David Sovie show how this reinvention is made possible: by AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing.

They show how to deliver truly intelligent, and potentially even autonomous, products with the more personalized and compelling experiences that today's users, consumers and enterprises expect. Reinventing the Product makes a stringent case for companies to rethink their product strategy, their innovation and engineering processes, and the entire culture to build the future generations of successful 'living products'.

Featuring case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders and business executives from top companies including Amazon, ABB, Tesla, Samsung and Google, this book provides practical advice for product-making companies as they embark on, or accelerate, their digitization journey.


KCS Economic systems & structures, KJC Business strategy, KJD Business innovation, KND Manufacturing industries

Our price£14.89
RRP £19.99
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