Image for Research methods for business  : a skill-building approach

Research methods for business : a skill-building approach (Eighth edition)

See all formats and editions

Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations.

Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices.

The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs.

This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.

Read More
Available
£45.89 Save 15.00%
RRP £53.99
Add Line Customisation
3 in stock Need More ?
Add to List
Product Details
John Wiley & Sons Inc
1119663709 / 9781119663706
Paperback / softback
02/01/2020
United States
English
xxv, 396 pages : illustrations (black and white, and colour)
26 cm
Previous edition: published as by Uma Sekaran and Roger Bougie. 2016.