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Image for Storytelling in luxury fashion  : brands, visual cultures, and technologies

Storytelling in luxury fashion : brands, visual cultures, and technologies

By: Sikarskie, Amanda(Edited by)

Part of the Routledge Research in Design Studies series
0367901285 / 9780367901288
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United Kingdom
25 cm 208 pages : illustrations (black and white)
Postgraduate, Research & Scholarly  Learn More Undergraduate

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling.

This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.


AB The arts: general issues, AK Industrial / commercial art & design, AKT Fashion & textiles: design, JFCK Fashion & society, KJS Sales & marketing, KJSA Advertising, KNSX Fashion & beauty industries

Our price£102.00
RRP £120.00
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